Case Studies

AM International Holdings Private Limited

Industry: White goods

Platform: Corporate Website

Work: Content + Design + Development

Holding company website for a global business conglomerate headquartered in Singapore

Mr. Sunil Deshmukh,

CEO Infrastructure Group and New Business, AM International, Singapore

“We recently appointed the Rite Team from India to develop our group corporate website www.aminternational.sg. The website has come out well. The team’s ability to offer content, design and development under one roof helped us deliver a consistent user experience and save on time.

Their service orientation was a key reason why we decided to offshore the project and never felt we were working with a vendor that was miles away. Their ability to understand the ethos of our holding company and various distinct businesses to create an effective digital narrative was the key to the success of the assignment. My team is working with them for other projects in the group.”

The Challenge

AM International has a presence across diverse business sectors including fertilizers, petrochemicals, distribution, infrastructure, healthcare and green energy. With a portfolio of geographic, diversified, traditional and new-age businesses, AM International wanted its website to reflect its strategic focus on building future-ready businesses and illustrate the inherent values of ethics and excellence of the group.

The Solution

Rite KnowledgeLabs worked with the leadership team to understand the character of the organization to ensure the website would deliver the right impression to various stakeholder audiences. The website was designed to bring out the group’s inherent strengths in traditional businesses and nimble-footedness to invest in new-age businesses. The project was executed as an offshore assignment leveraging the time difference between India and Singapore for fast-track delivery.

The Approach

Powerful narratives reinforced the solidity of the enterprise

The UI design of the website was global and contemporary. Real images were used across various sections to feature the infrastructure and people strength of the organization.

The site architecture included thought-leadership white-papers to showcase the organization’s thinking and insights. The site was developed in a fully responsive format backed by a custom-built CMS.

The Results

The website was launched in a shorter than expected timeframe. It showcased various diverse facets of AM International’s businesses. Through its content and design, it highlighted the human, caring aspects of the brand as well as professionalism and expertise. The website has received appreciation from various stakeholder groups globally.

Our Work

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