Case Studies

News Center India

Industry: Technology

Project: Management of the company news center

Platform: Online

News Center India

Highlights

Through its News Center, the client aims to build trust and empathy-led engagement across stakeholder groups, with a specific focus on the customer

Rite KnowledgeLabs manages the News Center end-to-end from content ideation, to stakeholder interviews, to content writing, visualization and publishing.

The editorial policy of the newsroom aligns with the readers' interests. Content quality, neutrality and subtle brand integration in the story are, hence, key to our approach.

When amplified across social media feeds in snackable formats, these stories helped widen the brand reach.

The Challenge

The editorial policy of the news center had to steer clear of a chest-thumping approach. Instead, the narrative needed to align with the readers' interests. Content quality, neutrality and subtle brand integration in the stories were the key elements to make this happen.

The Solution

Rite KnowledgeLabs manages the News Center end-to-end from content ideation, to stakeholder interviews, to content writing, visualization and publishing.

Deep, honest and meaningful storytelling created impactful reads that resonated with the audience. When amplified across social media feeds in snackable formats, these stories helped widen the brand reach. Their genuineness piqued reader interest and built long-term engagement in a trust-led manner.

The Approach

The newsroom is not just a platform to disseminate news and releases, but a medium of engagement. It shares stories from the entire ecosystem of the company’s stakeholders – although the predominant focus is on the customers.

We realize that unlike publications, these newsrooms are not self-promotional, and this is what keeps the readers coming back. The editorial policy of the newsroom is created in line with the readers' interests. Content quality, neutrality and subtle brand integration in the story are, hence, key to our approach.

The stories on newsroom are humane, innovation-driven and are based on unique interests. They are an effective way to germinate ideas, thoughts, and emotions in a reader’s mind. This approach makes the stories appealing to a broad stakeholder base.

Our Work

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