With social media and customer-oriented apps taking away significant mindshare, businesses often ignore the strategic importance of a corporate website. A corporate website can become the most powerful tool to not only build reputation and trust online but also deliver genuine customer experiences and engagement in social media.
Academic qualifications or technical capabilities are often only the threshold requirements to gain entry to a job role. Beyond this, what makes you a “rockstar” is your emotional intelligence - qualities such as resilience, optimism, ability to change and empathy. Few managers will cite this as the reason for hiring someone, but often “emotionally intelligent” design is the deciding factor. Now, what does this have to do with building websites?
If you wanted to switch to solar power in your home, would you trust an in-depth research paper or a 350-word blog post on the topic? Or if you were a first-time investor in mutual funds, would you go to a storygraphic or an in-depth edublog to learn before investing your money?