Unified online communication for one of India’s leading retail chains

 

As an umbrella brand, the client faced competition from it’s own home-grown brands. The client faced analyst worries were on too many business diversifications, unrelated business areas, defocus on retail.

Challenges

 
  • The primary challenge was to showcase a unified message in a simple,clear and yet powerful way
  • Too many businesses meant that analysts worried about hands in too many pies
  • Every company had a separate communication philosophy and messaging
  • The group vision looked hazy and de-focused

What we did

 
  • Brainstorming workshops with the client gave us insights into the group ethos and thought process.
  • This led the way in creating a unified messaging spectrum that was utilized in all of its communication.
  • A clean, clutter free and visibly minimalistic design where the primary business verticals were distinctly showcased.
  • Addressing key concerns of investors analysts by showcasing strategy and clear cut execution.

Resulting Benefits

 
  • Fresh content helped the Group’s corporate positioning as a professionally run organization rather than a single person driven company.
  • Clear focus on primary business verticals over unwieldy diversifications and clear distinction between unlisted and listed companies eased analyst worries.
  • Showcase of the group philosophy under one banner:
    People + CSR + Vendors
    helped reinforce the group ethos

Global leadership positioning for one of the world’s leading providers of cooling solutions

 

The client is one of the world leaders in cooling technology and products from India and is known for its product design. They wanted to rebuild their online presence and hence intended to revamp their corporate website to bring out their global positioning.

Challenges

 
  • Although the client was a leader in its market segment, the website didn’t bring out the “bigness” of the organization
  • While the website was customer focused, investors shied away from it as it failed to address them
  • While the product brand was well known, the corporate brand lacked recall and fell behind

What we did

 
  • Breakthrough workshops with the respective product heads and the senior leadership team enabled us to capture the true vision and value proposition of the company
  • Research and understanding led content creation allowed the true knowledge quotient of the company to be brought forward through their corporate website
  • A clean, clutter free and visibly appealing design – using images that would resonate across continents
  • Thought leadership driven content creation through technology thought-papers and case studies

Resulting Benefits

 
  • The website look & feel and messaging created a distinctly global appeal
  • Within 3 weeks of the launch, visits to the website and time spent per page by each visitor significantly increased.
  • The knowledge section got increased visits from first time visitors
  • Download and refresh time reduced significantly with minimum use of pictures, flash and heavy graphics

Establishing a single, consolidated online identity for India’s leading financial conglomerate

 

The client is a large financial conglomerate providing end-to-end infrastructure financing and project implementation services. The primary intention of revamping their website was to consolidate and establish a single unified identity

Challenges

 
  • To integrate content from across multiple divisions that the client had entered into and consolidate them onto a single platform
  • Capture and showcase the knowledge bank of various businesses and business heads

What we did

 
  • Conducted comprehensive brainstorming workshops with business heads
  • Created research-led fresh content that was showcased within a knowledge library specifically created for the purpose
  • Created a bank of media invitation articles and presentations to ensure a thought leadership and industry expert position in the media

Resulting Benefits

 
  • Visits to the corporate website significantly increased after the revamp
  • The client won three awards among its peers and today is positioned as a thought leader.
  • The company’s consolidated online identity contributed to talent acquisition, better employee engagement and bonding.