RiteKnowledge Labs
19 October 2021

Unique ways brands engage customers in the digital world

Zahara Kanchwalla 3 min read

Digital media is unlike the traditional media that brands were using to communicate with their customers. The nature of traditional …
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RiteKnowledge Labs

Creativity can’t be clocked: Things to keep in mind for a four-day week

Zahara Kanchwalla 18 March 2021 4 min read

This article was originally published on People Matters. Much before the pandemic, remote work and flexible work policies became a …
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Making content count

Zahara Kanchwalla 18 March 2021 3 min read

This article was originally published on Financial Express. In 2021, content will be the backbone of digital success. As 2020 …
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One person, several roles: Tips to juggle work and womanhood

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This article was originally published on YourStory. I wrote a few paragraphs of this article between helping my daughter scan …
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Leadership lessons: 7 learnings from 7 months of COVID-19

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For the last seven months, several organisations have been working in a fully remote mode. Many switched to work-from-home overnight, …
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Is your corporate website helping move the ‘valuation’ needle for your company?

Biswadeep Gupta 03 December 2019 4 min read

The annual E&Y survey of global institutional investors identifies a company’s website as a crucial research tool to understand non-financial …
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