Aadhar Housing Finance Limited (AHFL) is one of the largest housing finance companies in India. Servicing the home financing needs of the weaker sections of society, AHFL endeavours to empower underserved millions to own their first homes. Established in 2017, it is a merger of two companies of the Wadhawan Global Capital (WGC) group, namely DHFL Vysya Housing Finance Limited (DHFL Vysya) and Aadhar Housing Finance Limited.
“The www.aadharhousing.com website was recently revamped and Rite KnowledgeLabs was our content, creative & UI partner. The newly launched website has garnered praise and traffic volumes in a short time. The team’s ability to minutely understand the target audience and customer journey helped them develop a sales-oriented and call-to-action focused digital asset.
Balancing customer and product focus with corporate and employee communication needs in a strategic manner was a key success parameter for the website project. Today, we closely work with them for all our marketing and communication needs across content, creative and digital requirements.”