IIFL Asset Management is a part of IIFL Investment Managers which is a subsidiary of IIFL Holdings. It is backed by Fairfax Financial Holdings, the Canadian financial services holding company, private equity firm General Atlantic and CDC Group, UK Government’s private equity arm. With an AUM of USD 5.6 billion, the India-focused, global asset management firm offers offshore and onshore expertise.
“Our new website for our asset management business www.iiflamc.com has come out extremely well and has been appreciated globally. We engaged with Rite KnowledgeLabs for the strategy, content, creative design & UI for this project. Their ability to conceive the project from scratch by understanding our business and benchmarking against global peers helped us build this digital asset successfully.
Focus on research, ability to develop finance-led sectoral content and a creative & IU output that is international in style are the key strengths of the team. Quick turnaround time and seamless client servicing support helped us launch the website in minimum time. We have engaged them for our next project for their domain specialisation and ability to develop Thought Leadership content."