Chief Marketing & Digital Officer, India Infoline (IIFL)
Wealth Management Advisors, India
Our new website for our asset management business www.iiflamc.com has come out extremely well and has been appreciated globally. We engaged with Rite KnowledgeLabs for the strategy, content, creative design & UI for this project. Their ability to conceive the project from scratch by understanding our business and benchmarking against global peers helped us build this digital asset successfully.
Focus on research, ability to develop finance-led sectoral content and a creative & IU output that is international in style are the key strengths of the team. Quick turnaround time and seamless client servicing support helped us launch the website in minimum time. We have engaged them for our next project for their domain specialisation and ability to develop Thought Leadership content.
A hub and spoke UI / UX model was deployed with iiflamc.com forming the nucleus of the organization’s online identity and service-specific microsites (aif.iiflamc.com | portfolio.iiflamc.com | iiflmf.com) which catered to the specialized needs of the offshore services, portfolio management services and mutual fund businesses of the group.
The content approach laid emphasis on compelling messaging, intellectual vocabulary and intensive research. This was complemented by a global, minimalistic UI design which reflected an unsaid sophistication and the positioning of a solid asset management leader. The three business websites reflect the design of the overarching parent website but are also distinct in their look & feel. It was a careful balance, focusing on the strengths of each business whilst recognizing the brand the parent website stands for.