Designing for an AI-First Web – Without losing your brand voice
In the age of GenAI, your website is more than a marketing asset. It is your brand’s thought leadership & knowledge engine, credibility signal, and narrative anchor. Generative AI has fundamentally reshaped digital discovery. Increasingly, decision-makers begin their research on platforms like ChatGPT, Gemini and Perplexity AI before ever visiting a brand’s website. Search engines now...
The Juggle is the Journey
As Women’s Day approaches, a founder reflects on the realities behind the idea of...
Celebrating ten years of authentic storytelling in today’s AI-driven world
On completing 10 years, afaqs! spoke with Zahara Kanchwalla, co-founder & CEO of Rite...
AI, Authenticity, Attention: The New Rules of Content in 2025
Penned down by Zahara Kanchwalla, Co-founder and CEO, Rite Knowledge Labs, this authored article...
Gamification done right: Meaningful ways to engage audiences with content
In today’s hyper-ADHD world, keeping different generations of audiences engaged is a peculiar...
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Job interview tips: Should you talk about moonlighting?
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Are you making sense on social media or adding to the noise?
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