Industry:White goods
Platform: Online
Project:Corporate Websites
Symphony Limited is the world leader in evaporative air cooling solutions with a presence in 60 countries across the globe.
Symphony was looking at revamping its corporate website to reflect its global leadership especially after its acquisition of air cooling leaders in Mexico and China.
The challenge was to reinforce Symphony’s market leadership, product leadership, design-led innovation leadership and thought leadership in a single digital
Rite KnowledgeLabs conducted a comprehensive positioning workshop with the client’s senior leadership team to arrive at a content, design and technology strategy for the corporate website. Having worked with the organization for over five years, our team had a fair understanding of its growth journey, goals and aspirations.
A website strategy was formulated with a 3-fold focus: industry leadership addressed by thought-leadership content, product leadership addressed by showcasing innovation, and stakeholder stewardship addressed by a comprehensive investor section.
A comprehensive encyclopedia on air cooling – Coolopedia – was created to build and reinforce thought-leadership.
Knowledge resources on air cooling such as research-intensive white-papers, thought leadership blogs, consumer tips, videos, how-tos, cooling calculators and guides were built in the Coolopedia.
The content strategy was supported by a unique UX-oriented design with user journeys defined for various stakeholder audiences – customers, partners and distributors, investors, talent etc. A custom-built CMS enabled regular updates on the website.
